Monza Lab. AI systems that help your business grow. With judgment.
See projects
Some of our projects.
Brands, stores, AI platforms and products of our own. Tap any of them to see the case.
Collection concierge in EuropeGuardian of Speed
Time trial with Rigoberto UránLa Crono de Rigo
Electric classic BMWs · our own brandBavarian Econs
Circular fashion · online storeEleonora Morales
Sports community · BogotáTNC
Collector car advisory · Europe and Latin AmericaGarage Advisory
Linen fashion · the new website and its operationsoloio
Personal brand · training and longevityJuanita Uribe
Miami chocolatier · the new Shopify storeHelena Chocolatier
Dakar rider · personal brandPacho Álvarez
Collector Porsche · our own productMonzaHaus
Taste
Let your brand grow without looking generic.
Artificial intelligence does the volume: photos, pieces and screens every week. Each one goes through creative direction before it ships. If it doesn't look like your brand, it doesn't go out.
What we do
Innovation that gets moving fast.
- StudioYour store, your ads, your customers and your WhatsApp, connected in one system that sells every day.soloioEleonora Morales
- PlatformsThe system your operation needs, with artificial intelligence inside: quote, sell, serve and measure in one place.Foreign tradeTravel
- SessionsWorkshops, bootcamp and one-on-one coaching to work with artificial intelligence on your own work.The afternoonBootcamp1:1In-company
- VenturesBrands and products of our own. That's where we first test what later reaches clients.MonzaHausBavarian EconsMonza Index
Who's behind the helmet
Edgar Navarro
Founder & Creative Director · Monza Lab
Serial entrepreneur. He builds and grows brands with technology, with clients in Colombia, Spain, Portugal, Germany, the United States and Australia. His world is luxury and collector cars: he co-founded Bavarian Econs, which converts classic BMWs to electric from an atelier in Munich. Before that, at KPMG, he led the adoption of artificial intelligence in large companies. Today he directs the judgment behind Monza Lab and teaches teams to grow with AI.
And the helmet? Monza comes from the racetrack: race cars, F1, speed. Lab, as in laboratory. Together: a fast lab. Try, toss, try again.
BeforeKPMGHe led the adoption of artificial intelligence in large companies.↗(opens in a new tab)Co-founderBavarian EconsClassic BMWs converted to electric, from an atelier in Munich.↗(opens in a new tab)PressForbesBavarian Econs, his brand of electric classic BMWs, in Forbes.↗(opens in a new tab)TodayMonza LabBrands, stores and agents in six countries.→
The team
What works for one works for all.
Strategy, design, data, engineering and AI agents at the same table. Each project is built with the pieces it needs, and what we learn with one brand stays for the rest.
- 01StrategyGuardian of SpeedFrom forty years of archive to a brand for collectors.
- 02DesignEleonora MoralesA store that never closes, worthy of her curation.
- 03DatasoloioIts stores and the website with the same price and stock.
- 04EngineeringLa Crono de RigoThe website, booking with payment and the organizer's dashboard.
- 05AI agentsJuanita UribeA WhatsApp assistant trained on her judgment.
Edgar · Speaker
I don't talk about AI. I use it.
Talks for companies, industry associations and universities. I never give the same talk twice: each one is designed for its audience, its industry and what they need to take away.
1,200+people in the audience
Let's talk
If you're curious, write to us.
Tell us what you're building.