07 — STUDIO × DIGITAL ECOSYSTEM
Eleonora Morales
Circular luxury, six worlds, one live ecosystem.
Role
Creative Director & Tech Partner
Location
Colombia · Global
Year
2026–present
THE STORY
Complete digital ecosystem for Eleonora Morales — Colombian entrepreneur with 350K TikTok followers. Brand system with live manual, custom typography (Midashi Min, Telidon), signature color #F074AA and a pink-gold helmet as the signature element. Six sub-brands under one umbrella: Garage Sale (curated second-hand with 54 active products from Johanna Ortiz, Kika Vargas, Kenzo, Bimba y Lola), Luxe, Mundo Lujo, Parisienne, Mayoristas and Segundas Oportunidades. Custom HTML frontend on Shopify Storefront API, Horizon 3.5.1 theme, PayU for payments and Coordinadora for shipping. AI-powered product photo pipeline (Gemini) for editorial white-background shots. Multi-channel growth: Meta ads + organic. Live April 2026, ramp-up toward Mother's Day.
360° digital ecosystem for a beauty collector with 350K TikTok followers. Six worlds under one umbrella, live e-commerce, AI-powered photo pipeline and multi-channel growth.
Visit site ↗WHAT I BUILT
Brand
6 sub-brands, live manual, pink-gold helmet as signature
E-commerce
Shopify Horizon + custom Storefront API, PayU + Coordinadora, 54 active products
Content
Gemini AI photo pipeline, editorial creative direction
Growth
350K TikTok base, Meta ads + organic multi-channel
NEXT PROJECT
Comercio Exterior
PLATAFORMA × AI-FIRST