The brand's name, identity and visual system.
Bavarian Econs
Classic BMWs converted to electric by hand in Munich, with a brand that lives up to the car.
Electric classic BMWsAtelier in MunichOur own brand
Five things, working together.
The global website in English, with the models, the atelier, the technology and the press.
Every enquiry from the website arrives as an alert and goes into the CRM with who it is and where it stands.
Copy, carousels and AI photos of the classics, in the brand's voice.
Meta ads, read with data before deciding what to scale.
We design it, build it and run it.
- DesignsThe brand, its visual system and the website.
- BuildsThe global website and the path of every enquiry into the CRM.
- ProducesThe copy, the carousels and the photos of the classics, every week.
- RunsThe Meta ads and the follow-up on every lead.
- MeasuresWhich ads work and who has been waiting a day or more for an answer.
A luxury brand in a market nobody had touched.
A product with no category.
A handmade electric classic BMW is not like anything the buyer already knows. It had to be explained without losing the luxury.
Collectors far away.
The atelier is in Munich and the buyers are in Europe and the United States. The sale starts without anyone meeting.
Every enquiry is worth a lot.
Behind a single message there may be a car. None of them can sit unanswered in an inbox.
Five pieces, one brand.
Each piece works on its own, and connected they talk to each other. Tap any of them to see what it does and what it solves for the business.
In pink, the piece you are looking at and how it connects.
01 · Brand
A luxury brand for a car that had no category.
Name, identity and visual system: black, a single accent color and one idea that sums it all up, German Engineering. Latin Soul.
What it solvesIt feels like luxury from the first second, in Europe and in the United States.
02 · Global website
A website for collectors from any country.
In English, with the models, the atelier, the technology and the press. The collector understands the car and leaves an enquiry without needing a call.
What it solvesThe sale starts even when the buyer is an ocean away.
03 · Leads and CRM
Every enquiry has an owner.
The website enquiry arrives instantly as an alert and goes into the CRM with who it is, what they want and where it stands. One view shows who has been waiting a day or more for an answer.
What it solvesA lead that could be worth a car does not get lost in an inbox.
04 · Content and ads
The brand's voice, every week.
The calendar, the copy and the carousels for Instagram and LinkedIn come from a system that knows the brand's voice. Meta ads are read with data before deciding what to scale.
What it solvesThe brand posts consistently and the ad budget goes to what works.
05 · AI photos
Editorial photos without changing a single detail of the car.
Campaign photos of the classics, made with artificial intelligence from real photos of the car, so that no detail changes.
What it solvesThe brand gets new images without setting up a photo shoot every time.
Everything connected, with artificial intelligence inside.
Each tool does its own job; the system gets them talking to each other. In pink, where artificial intelligence is at work. Tap any of them.
Bavarian Econsbrand and sales
ToolArtificial intelligence
The brand, the website and the car.
Swipe
From an idea to a brand the press found.
From idea to brand of luxury, with collectors in Europe and the United States.
Outlets wrote about it: Forbes Colombia and MotorTrend.
One single place where every lead lives, from the website to the CRM.
Keep looking.
Let's talk
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Tell me what you are building and I will tell you what I would set up first.