The online catalog matched with the system of the 4 + 1 stores: the same name, price and inventory everywhere.
soloio printed linen
Four stores and an online store, connecting into one system that sells.
Linen fashion4 + 1 storesColombia
Seven things, connected in one system.
A single base with the customers of the four stores and the online store, updating itself.
The welcome and campaigns to those who already bought, with one-click unsubscribe.
Ads on Meta and Google, in Colombia and Miami, measured against sales.
13 in-house models made with artificial intelligence, chosen by market. The linen detail, always real.
The new website, with the color of each store and a product page designed for linen.
An advisor on WhatsApp, Instagram and Messenger who reads the catalog and the stores' inventory live.
We build it, produce it and run it.
- DesignsThe new website, the product page for linen and the advisor's voice, with the soloio brand.
- BuildsThe catalog connected to the stores, the single customer base, email, the new website and the advisor.
- ProducesThe photos of every garment on in-house models and the ads with the brand's photography.
- RunsThe Meta and Google ads and the emails to customers.
- MeasuresWhat each ad really sells, against the store's sales.
Growing online without the brand looking like any other.
Four stores and an online store.
Each channel kept its customers and its catalog on its own, and what happened in one was not visible in the other.
With linen, the photo is the product.
The weave, the color and the drape have to look as they are, on every garment and in each of its colors.
Customers in and outside Colombia.
People who buy online at any hour and expect the same brand they find in the stores.
Six pieces, one system.
Each piece works on its own, and connected they talk to each other. Tap any of them to see what it does and what it solves for the business.
In pink, the piece you are looking at and how it connects.
01 · Connected catalog
What you see online is what is really there.
The online store's catalog is matched with the stores' system: each garment's name, price and inventory say the same on both sides.
What it solvesNobody buys online a garment that is gone, or sees a different price than in the store.
02 · Single base and email
Every customer, in one place.
Purchases from the four stores and the online store land in one base that updates itself and feeds the email: the welcome and campaigns to those who already bought, with one-click unsubscribe.
What it solvesThe brand knows who buys, where and how often.
03 · Meta and Google ads
Ads with the brand's photography, measured against sales.
The ads come from soloio's campaign photography, and Meta, Google and measurement are connected to the store to see what really sells.
What it solvesThe budget goes to what sells, not to what gets the most likes.
04 · AI photo system
Every garment in its exact color, on in-house models.
Colors come from a real photo and are checked against their reference; the models were made with artificial intelligence and chosen by the brand. The linen detail is always photographed for real, and everything sits on the website's background.
What it solvesA new garment can go out with its full set without staging a photo shoot.
05 · New website
The brand online, as it looks in its stores.
A new website with the color of each store and a product page designed for linen.
What it solvesWhoever arrives from an ad finds the same brand they see on the street.
06 · WhatsApp advisor
An advisor with the stores' knowledge.
Answers on WhatsApp, Instagram and Messenger with what the store team knows about each garment, reading the catalog and inventory live. When a conversation needs a person, the team takes over.
What it solvesNobody is left without an answer, not even at night.
Everything connected, with artificial intelligence inside.
Each tool does its job; the system makes them talk to each other. In pink, where artificial intelligence works. Tap any of them.
soloio's operationstores and online store
ToolArtificial intelligence
The new website and the brand's photography.
Swipe
The campaign photos belong to soloio. Shown with their permission.
A linen brand, run as one system.
Four stores and the online store, in a single customer base that updates itself.
In-house models, made with artificial intelligence and chosen by market.
Channels for the advisor: WhatsApp, Instagram and Messenger.
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